Bell & Ross, MESH club and J Something celebrate “My Time by Bell & Ross’ event on 26 May, 2017.
Bell & Ross and J Something, in association with Mesh, an exclusive new club in Rosebank, invited a select few VIP clients to experience a night of luxury timepieces, a live music performance by Micasa, and the unveiling of exclusive new art pieces.
Guests were welcomed to the trendy and exclusive private club, MESH. Africa’s first curated members club for entrepreneurs to meet and work in the day and connect and socialize in the evenings. Not just a pretty space, but a community that facilitates connections and collaborations in an authentic way. It’s for leaders that are restless, spoilt for choice and hungry for unique experiences. The venue presented the perfect space for an intimate gathering, where guests could network amongst an exclusive group of influential people.
Bell & Ross, well recognized for their iconic aviation inspired timepieces, set up an intimate area for their guests to experience the new novelties from Baselworld 2017, and reveal the long awaited new BR03-92 DIVER timepiece. In 1997, Bell & Ross became the leader in professional diving watches with the launch of the HYDROMAX®, an iconic model which still holds one of the most impressive records in the history of diving watch production. This year, with a wealth of experience in the aeronautical and military domains, master watchmakers, designers and seasoned divers joined forces to create a new professional diving instrument. Building on the strong links forged with the maritime world, Bell & Ross unveiled an all new diving watch featuring the brand’s iconic square case: the BR 03-92 Diver, the first square diving watch created by the brand that offers water resistance to 300 meters.
Micasa gave their audience a unique unplugged experience as they played a few of their new, unreleased tracks. After their performance, the audience had the opportunity to get to know the band better through a question & answer session, hosted by Shashi Naidoo.
A spontaneous DJ set by DJ Voodoo ended off the night, while the guests continued to browse the new Bell & Ross Novelties while taking in the beautiful view of the city of Johannesburg.
About Bell & Ross
The story of Bell & Ross began at the end of the 20th century. With a dual Franco-Swiss culture, the watchmaking brand has become a benchmark in the world of professional aviation watches. It defied all codes by designing an icon, the BR 01, inspired by the clocks in the cockpit of an airplane: a circle within a square. Bell & Ross celebrated the launch of its first boutique in Africa, at Nelson Mandela Square on the 10th May 2016. The watch brand whose collections pay tribute to aviation history has landed at Nelson Mandela Square in the heart of Sandton, Johannesburg.
To learn more visit https://www.bellross.com/, or call us 011 883 2215