Cape Town, 15 February 2017 – This fall, Hi-Tec expands their range into athleisure. In Spring/Summer 2016, the launch of Hi-Tec’s seasonal campaign, Comfortable Anywhere, brought about some exciting changes for product ranges in 2017. Comfortable Anywhere showcases the brand’s philosophy on the outdoors: The world outside is for everyone to enjoy.
Comfort, fashion and efficiency – are all core elements which embodies the new range. This gym-to-office look blends versatility and cultures confidence which allows for anyone to get outside and enjoy the real life in the city. Walking is without a doubt, one of the best ways to take in a new city, but comfort vs. style has long been a conundrum for fashionable travelers. Hi-Tec’s athleisure collection is affordable, stylish and durable footwear now available in South Africa.
The Badwater and Badwater Cozy ranges were uniquely designed to maximize comfort, using technologies such as dual density CMEVA midsoles and flex grooves to enhance the natural motion of the foot. Another distinctive feature on all styles is the use of ultra-breathable fabrics – that never compromise style. Colour palettes range from bright, eye-catching wine reds & corsair greens to neutral charcoals.
These new styles coexist with denim, minimalistic active wear and allows for the fashion conscience to style affordably.
Hi-Tec has also launched a new PR campaign in the ladies athleisure category: a collaboration with local based athleisure brand MOVEPRETTY. The two brands have explored an opportunity to combine Hi-Tec’s new footwear range and MOVEPRETTY’s apparel ranges to style women in South Africa in true leisure, street and fitness wear this winter.
Hi-Tec answers the modern consumer’s need for practical footwear designs that apply ergonomic functions with style and comfortability. It’s footwear that accommodates the unpredictable lifestyle of urban-goers and is craftsmanship that will keep the wearer comfortable for a variety of urban activities.
Available in stores from March 2017.