With Industry Trailblazer Jas Mathur / @limitless

From startup prodigy to industry trailblazer, Jas Mathur epitomizes the very essence of an entrepreneurial force. Armed with a relentless passion and an unwavering vision, Mathur has shattered boundaries, defied expectations, and carved a remarkable path in the business world. With an ingenious blend of innovation, leadership, and an insatiable appetite for success, this business maven has proven time and again that entrepreneurship is an art form only mastered by those who dare to dream big. Join us as we delve into the captivating journey of Jas Mathur, a true game-changer who fearlessly navigates uncharted territories, leaving an indelible mark on the entrepreneurial landscape.”


Your Instagram page is awesome and loaded with lots of really cool pictures. From travel and events, to private jets, luxury cars, celebrities, business people, and posing on the ceiling with Spider-man, what would you say are some of your most memorable moments of your career? Thanks for the love on my Instagram! I’ve been lucky to meet and work with awesome people from all kinds of fields. Celebs, Athletes, Business Leaders – you name it! Each connection has been a chance to learn, collaborate, and get inspired. And let me tell you, witnessing the quick expansion of Limitless X is certainly a milestone! Seeing our work make a splash worldwide with love and feedback is fulfilling, no doubt. And giving back to communities along the way. It’s been a fun ride. Life’s full of possibilities when you adopt a limitless mentality.

Your weight loss journey led to the development of your company, Limitless X. What inspired your weight loss journey and how did you decide to hone in on this as the focal point of your professional growth and journey? My weight loss journey started to fuel a deep desire for personal transformation and better health, after gaining so much weight in my early teens. I was successful in work and prioritized that over my health. Eventually unhappy with being in that state and wanting change, I did a ton of research and committed to a healthier lifestyle through hard work and determination, and lost over 250 pounds. This experience inspired my passion for helping others to do the same, and motivated me to create Limitless X. I wanted to build a company that focuses on wellness and growth, empowering people to achieve their goals. Limitless X isn’t just about health and beauty brands, it’s also a supportive community with tons of resources. My own transformation gave me a first-hand understanding of the challenges and victories that come with personal change, and now I’m determined to inspire and support others on their own journeys of self-improvement.

Your mindset and success are inspirational for others looking to create their own legacy, but with the wins, come the hard times. Was there ever a moment when you thought, “I don’t know how this is going to turn out?” And how did you pivot to stay dedicated towards achieving your goals? I’ve learned that true resilience and dedication are put to the test during the toughest moments. Throughout my journey, uncertainty and wondering how things would turn out were constant. But instead of letting doubt take over, I embraced those moments as chances to grow and learn. I adopted a growth mindset, seeing obstacles as stepping stones to progress. Challenges became valuable lessons that motivated me to pivot and adjust my strategies. By staying dedicated, being adaptable, having faith in myself, and building a supportive network, I found alternative paths forward. I didn’t let setbacks stop me; they were just temporary detours. I kept recalibrating and staying focused on my ultimate goals.

We live in a generation bound by burnout culture, and you’ve previously shared that while your professional life was soaring, you personally took a decline. What is your message for young people eager to succeed in their careers, but struggling to maintain a healthy balance personally as well? I can relate to those challenges and definitely understand what young people face in their pursuit of success while trying to maintain a healthy balance in their personal lives. It is crucial to recognize that success and personal well-being are not mutually exclusive. Striving for success in your career is important, but it should not come at the expense of your physical and mental health, relationships, or overall happiness. Finding a healthy balance requires conscious effort and prioritization, and grit. Remember that true success encompasses all aspects of life. A dedicated mindset will help you navigate burnout culture and find a good balance.

Tell us about the tagline Dream, Believe, Achieve and how those words have become actionable for you throughout your journey. ‘Dream, Believe, Achieve’ is not just a tagline; it encapsulates the core philosophy and mindset that have driven my personal and professional journey. These words have become actionable principles that guide me on a daily basis which now leads me to VYBE – Visualize Yourself Better Everyday. It is a philosophy we embrace at Limitless X, rooted in the power of visualization and personal growth. VYBE encompasses the idea that by visualizing our ideal selves and focusing on continuous improvement, we can unlock our full potential and live more fulfilling lives. Visualizing ourselves better every day involves envisioning the qualities, skills, and achievements we aspire to possess. It’s about setting clear intentions, aligning our actions with our vision, and continuously striving to become the best version of ourselves. This mindset fosters personal growth, encourages self-reflection, and empowers individuals to make intentional choices that lead to positive transformation.

You have quite a star-studded following and support system. How have you grown Limitless into a global brand continuing to soar to tremendous heights and gain A-list approval? Thank you! Building a global brand that wows A-listers and reaches new heights is no small feat. It’s all thanks to a bunch of key factors. First off, I had a crystal-clear vision for Limitless X and how we could shake up the industry. We’re all about innovation, constantly pushing boundaries to bring fresh and transformative solutions to the table. By staying ahead of trends and meeting market needs, we’ve caught the attention of industry big-shots. And we’re obsessed with delivering top-notch quality in everything we do, from our products and services to how we treat our customers. That’s how we’ve built a solid rep.

What are the most effective nutritional tips and workout regimens that help you reach and exceed your goals throughout this journey? Following a balanced and nutrient-dense diet is crucial for fueling the body and optimizing performance. I prioritize whole foods, including lean proteins, complex carbohydrates, healthy fats, and a variety of fruits and vegetables. Portion control and mindful eating are essential to maintain a healthy balance. Staying hydrated is also often overlooked but plays a significant role in overall health and performance. Fueling the body properly before and after workouts is essential for performance and recovery. I focus on consuming a combination of carbohydrates and protein before my workouts to provide energy and support muscle repair and growth. Similarly, I prioritize post-workout nutrition to replenish glycogen stores and facilitate muscle recovery. But here’s the thing – Everyone’s body is different and unique. So it is important to tailor workout regimens to individual needs and goals. I work closely with qualified trainers and fitness professionals to design personalized workout plans that include a mix of cardiovascular exercises, strength training, and flexibility work. This combination helps me build strength, endurance, and maintain overall fitness. Remember that consistency is key! It’s worth noting again that these strategies (among others) have worked for me, but it’s essential for individuals to listen to their bodies, consult with healthcare professionals or certified trainers, and make adjustments based on their specific needs and goals.

With such a busy schedule, how do you manage to still stay active, while balancing your personal and professional obligations as well? Balancing personal and professional obligations while staying active can be challenging, but I have developed strategies to integrate fitness into my busy schedule. I genuinely consider fitness a non-negotiable aspect of my daily routine. By recognizing its importance, I prioritize it alongside my professional and personal commitments. This mindset shift allows me to make time for physical activity without compromising other obligations. With a busy schedule, I focus on efficient and effective workouts. By maximizing the intensity of my workouts, I can achieve great results in less time. Being on-the-go means having to make last-minute changes. Remaining flexible and adaptable, I recognize that some days may require shorter workouts or alternative forms of activity – all depending on my schedule. Regular exercise not only boosts my physical health but also enhances my productivity, mental clarity, and overall well-being.

Do you have any favorite wellness or self-care rituals that help you feel your best, maybe some meditation in the morning, or reflecting on your day before bed? I believe that taking care of oneself is essential for maintaining balance and optimal performance. The two most important in my book include morning meditation and physical activity. Starting my day with meditation practice is a non-negotiable part of my routine. It allows me to center my mind, cultivate a sense of calmness, and set positive intentions for the day ahead. By dedicating even just a few minutes to this practice, I find that I am better equipped to navigate the challenges and opportunities that arise throughout the day. Engaging in regular physical activity is crucial. I make it a point to incorporate exercise into my routine, no matter where I am.

How do you see the digital media and advertising industries evolving in the next 5-10 years, and how is Limitless X Holdings positioning itself to stay ahead of these changes? Over the next 5-10 years, we can expect significant transformations driven by emerging technologies and evolving consumer behavior. With the proliferation of data and advancements in artificial intelligence (AI), the digital media and advertising landscape will increasingly focus on delivering highly personalized and targeted experiences. Companies are already leveraging AI algorithms and machine learning to analyze user data and preferences, enabling them to create tailored content, ads, and recommendations that resonate with individual consumers. We will also start to see additional emphasis on data privacy and ethical advertising with an increased focus on transparency and responsible data usage. We are committed to staying ahead of these changes and driving innovation in the digital media and advertising industries. We have built a culture of continuous learning and adaptability, fostering a dynamic environment where our teams can explore emerging technologies and trends. Additionally, we invest in research and development to enhance our capabilities in data analytics, AI, and immersive technologies. We are dedicated to staying at the forefront.

What are some of your favorite hobbies or interests outside of work? For me, the line between work and personal interests often blurs because I have a genuine passion for what I do. When you love what you do, it doesn’t feel like work in the traditional sense. It becomes a fulfilling and integrated part of your life, allowing you to find joy and purpose in both professional and personal pursuits. This seamless integration of passion and work is what drives me to continually push boundaries and strive for excellence in all aspects of my life. So my hobbies crossover with work quite often. It’s a blend!

No matter who you are, we all only have 24 hours in a day, so the question is, from traveling, to work, to interviews, friends, family, the gym, business projects and finding time to relax and have fun, how do you manage to do so much with so little time… what’s your secret? Time management is a crucial aspect of maintaining balance. While it’s true that we all have the same 24 hours in a day, how we choose to utilize and prioritize our time makes a significant difference. Here are some strategies I employ to make the most out of my day:

  • Efficient Time Management: I strive to optimize my time by identifying and eliminating time-wasting activities. This includes minimizing distractions, setting specific time blocks for tasks, and utilizing productivity tools to stay organized. By being mindful of how I allocate my time, I ensure that I am focusing on activities that align with my goals and priorities.
  • Delegating and Outsourcing: As an entrepreneur, it’s essential to recognize the power of delegation. I surround myself with a competent and reliable team, empowering them to handle tasks and projects that don’t require my direct involvement. By delegating responsibilities, I free up time to focus on strategic decision-making and high-impact activities.

Create a framework for success that allows you to accomplish more within the constraints of a 24-hour day!

How do you stay fit and active with such a busy schedule, and what is your typical workout routine?

Maintaining physical fitness is a priority for me.

  • Morning Meditation: I begin each day with a brief meditation session to calm my mind, focus my intentions, and set a positive tone for the day ahead. This helps me stay centered and maintain mental clarity.
  • Strength Training: Building and maintaining muscle strength is crucial for me, as it enhances my overall physical performance and resilience. I incorporate strength training exercises into my routine three to four times a week. This includes weightlifting, bodyweight exercises, and resistance training.
  • Flexibility and Mobility: To improve my flexibility and joint mobility, I allocate time for stretching exercises and yoga. These activities not only help prevent injuries but also promote relaxation and stress relief. I typically spend 15 to 20 minutes on these exercises after my strength training sessions.

I believe in the power of consistency and finding joy in the process. While my schedule can be demanding, I ensure that I make time for exercise by prioritizing it just like any other important task. It’s all about finding a routine that works for me and being adaptable when necessary.