FOR A WHILE, lifter bros insisted on scrambling to pound down their protein shakes within the “magical” 30-minute window after they set down their last weight. Experts then said: Nah, it’s not that important to get your protein that quickly, just get it sometime in the day. Then some other experts opined that lifters are probably consuming too much protein, and that they should cut back. Nobody could agree on how much protein and when.